Logo design principles to elevate your brand
Stuck staring at your computer screen with a brilliant company concept, attempting to create a logo design that screams professionalism and reveals all of your brand’s beliefs, aspirations, and visions?
You have a lot of amazing ideas and want to share them with the world through an effective and memorable logo. I understand. I’ve been there before.
When creating logo ideas, I constantly return to these Logo Design Principles. If you start employing them, you can convey your brand identity to people in a new and professional way. The following are logo design principles to elevate your brand.
To create an appropriate logo, ask yourself these two questions:
.Does this fit in with the brand identity I am trying to build?
.Will this appeal to my ideal customer?
If you can answer “Yes” to these two questions, your logo will be more effective.
When answering the first question, think about what feelings you want your brand to evoke.
Include circular motifs in your logo design if you want it to seem welcome and unified. If you want your brand to be more organized and stiff, squares and rectangles can be the better choice.
Color theory is a separate issue, but the colors used in your brand should also be consistent with your brand identity.
When answering the second question, attempt to put yourself in the shoes of your ideal consumer and imagine how they would see your logo. You could think something is attractive, but will they? Will they be able to decipher the symbolism in your logo design?
It might be tempting to follow current fashion trends while designing a logo. For instance, everyone wanted their logos to incorporate the chevron design when it was popular.
Everyone wanted a leaf in their logo once leaves gained popularity a few years ago.
If a trend is actually appropriate for your company and can support your brand identity throughout time, you may include it in your logo.
Designing logos that will endure the test of time is a recommended practice. They should have classic typefaces and design components.
Trends are still entertaining but keep them for other aspects of your business that may change over time to stay current.
The face of your brand will eventually be your logo. Make certain that it can go anyplace. It must be adaptable enough to be exhibited in both tiny and big contexts, such as a business card or a billboard. (This is one of the main justifications why a vector version of your logo is so crucial.)
The framework of your logo should be adaptable as well. In other words, you should have several variants of your logo design that work in various contexts.
Examples include badge logos for promotional stickers, vertical logos for vertical banners, horizontal logos for letterheads and stationery, and stacked logos for packaging for tiny items. The list might continue forever.
The lesson here is that your logo should be flexible enough to change forms while still being instantly recognizable.
Make sure it’s unique
It’s crucial to investigate your competition both inside and outside of your sector while creating logos. You’ll benefit in two ways from this.
First, you will be able to recognize trends and visual cues shared by popular companies in your industry. For instance, you will see a lot of logos with large, bold letters in the tool sector.
This is so that the bold typefaces, which are consistent with the brand identities, convey toughness and strength.
Keep colors consistent
Your designer should collaborate with you to develop a color scheme for your company while creating your logo. Your logo might just have one or two colors, but you’ll probably need more for the complete range of your company’s marketing materials.
Branded social media content
A strong brand evokes certain feelings in you. Consider how you want to be seen on social media when you develop your appearance and base your content on that.
You can see what I mean if you go look at the Instagram feeds of successful businesses. There is a general atmosphere or feeling that they frequently provide. When someone sees a post on social media, you want them to recognize it as yours.
There are several strategies to properly brand your social media material. The first is to have excellent photographic skills.
Nowadays, the majority of smartphones can perform all the tasks required for marketing your company, but you must be familiar with their use.
Look around for tutorials for your particular phone type on YouTube. Finding the right light is important in photography. Consider what is in each shot after you understand how to handle your camera and find suitable light.
Do you frequently take stylized flat-lay photos? Have a few components you use frequently (think of vegetation, the surface you shoot on, or the colors you use).
You might frequently apply the same filter to your images to create a mood. Do you frequently record videos?
You should spend money on a decent ring light so that your movie looks the same even on overcast days. Additionally, you may brand photographs by adding your logo as a watermark.
A professional logo is an integral part of your brand identity. Most Fortune 500 companies have spent millions creating a timeless logo that they utilize for years in their marketing strategies.
Hopefully, these tips help you in creating your own stellar logo design! I would also recommend employing one of the many logo design services in USA to create a brand logo for your business.